Added by Dennis Bonifer on April 24th, 2012, filed under Technology

I’ve heard horror stories of co-workers iPhones falling into the toilet... I didn’t ask. Or dropping out of a shirt pocket and into the sink while washing their hands. It’s enough to give an iPhone user the cold willies. Internet remedies abound like placing a soggy iPhone into boxes of uncooked rice or in a [...]
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Added by Dennis Bonifer on February 20th, 2012, filed under Social Media

Nothing like coming home and learning one of your major appliances is suddenly no longer working. In my case, it was our dryer. The next day my favorite appliance repairman (the Appliance Man, I swear by him) informed me that it was the motor. That meant a hefty repair bill. My dryer was a mere [...]
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Added by Dennis Bonifer on July 12th, 2011, filed under Technology

It's pretty hard to think about life before the PC. The home computer has become as ubiquitous as an oven or TV and honestly, if given the choice, I might choose it over any home appliance. I can still remember when personal computers hit the market. IBM had their PC Jr that brought the bluechip [...]
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Added by Dennis Bonifer on March 10th, 2011, filed under Branding, Media

In honor of the Academy Awards, BrandChannel.com, recently gave it annual awards for Best Product Placement. The thought is by associating a brand with a specific character or movie, you can increase the overall appeal (or worse cases, not) for it. This got me thinking about some of my personal favorites: Spiderman - Maker's Mark [...]
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Added by Dennis Bonifer on February 24th, 2011, filed under Technology

Hello, my name is Dennis and I have a fat wallet addiction. My collection of frequent diner cards, appointment cards, receipts, scraps of paper containing ideas that seemed too valuable to toss, a credit card or two, security pass card, business cards (some mine, some of others) and yes, occasionally a dollar bill or two. [...]
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Added by Dennis Bonifer on January 7th, 2011, filed under Creative, Media

QR codes (or quick response codes) are the odd, geometric pattern in a box (think crazy looking bar codes) that are beginning to pop up on everything from packaging to catalogs. What started in Japan by a Toyota subsidiary as a way to decode and track packages, they have been widely popular in Japan in [...]
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Added by Dennis Bonifer on December 2nd, 2010, filed under Social Media

Earndit.com is a bit of a mash-up between a social networking site and virtual trainer. It links your fitness-related check-ins on Foursquare with your gps enabled devices (like Garmin watches or the Nike iPod accessory) and rewards you points, which you can use for gift cards and the like. Run 5 miles earn 50 points. [...]
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Added by Dennis Bonifer on November 15th, 2010, filed under Branding, Creative

Gap caused a huge internet uproar recently as its redesigned brand identity was revealed. Gone is the condensed serif face against the beep blue square that has emblazoned their store for decades. Replacing it, is a very bland, Helvetica type treatment with an oddly placed gradient blue square. Gap claim the square, is representative of [...]
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Added by Dennis Bonifer on September 8th, 2010, filed under Media
We are in the middle of replacing our current printer in the CM Studio. We've had our model for roughly 5 years & like everything else, the new models are better, faster & promise to improve life as we know it. It got me thinking about the world of print, particularly where I cut my [...]
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Added by Dennis Bonifer on August 24th, 2010, filed under Creative
K Swiss shoes have always reminded me of the preppies back in high school. They seemed like serious tennis shoes - as in shoes worn for the tennis court as opposed to ones you’d wear hanging out with friends. Which is why when I was forwarded a link to a video of the fictional Kenny [...]
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