For decades, celebrities have appeared in front of the camera for all kinds of advertisements. However, it wasn’t until recently that I noticed the same is true for celebrities appearing behind the camera, too. When I first saw this spot during the 2012 Oscars, I thought it was cute, heartfelt, and had a strong tie [...]
So, I just read about a recent study that seems to have all of life’s problems figured out. The study showed that people who go to cultural events, create art or play a musical instrument live happier, more fulfilling, less stressful lives. My initial reaction to this story: how is this news? Of course art, [...]
Here on the CurrentMarketing blog, we are always talking about new, cool stuff that we are really excited about. But sadly, great ideas don’t always stay great for long. Here is a list of some neat stuff that didn’t turn out as I’d hoped. Color – When I first heard of this app, I thought [...]
I am hosting a small family Thanksgiving this year at my modest Louisville home. As a 26-year-old, I’ve been bringing a side dish or dessert to the big meal for the last few years. But having a big, beautiful turkey centerpiece at Thanksgiving is always the responsibility of the host — and it’s something that [...]
Upon reading this excerpt from the book Blogger's Boot Camp: Learning how to build, write, and run a successful blog by John Biggs, I’ve decided I would probably never build, write and run a successful blog. At least not using this advice. The key suggestion this article prescribes? Write 1,000 words a day. It’s not [...]
Have you ever searched for something on Google and been directed to a blog or site that, while hosting some relevant information, just looks…wrong? I mean, the design is from some crappy template and the page is oozing with leprous boils of terrible advertisements — the Obama-wants-moms-back-in-school, 1-tip-to-reduce-belly-fat type of advertisements. And the worst part [...]
So there’s a funny video that has been circling the Internet lately. It’s a “commercial” for skittles. If you’ve seen it, I needn’t say any more. If you haven’t, you can check it out but keep in mind, it’s pretty NSFW and very NSF-kids. If you can’t watch it, here’s a quick summary: two humorously [...]
So my friends and I started a book club at the beginning of May. Since we’re a group of young, hip ladies, we wanted to make sure our monthly book club picks were cool. We will read nothing that would appear on Oprah! We are not Soccer Moms over here! Unfortunately, our book club got [...]
If you ever wondered what tunes make the writers and designers of CurrentMarketing tick, look no further. It’s the Creative Team Grooveshark Playlist! I snatched up a few choice picks from the peeps of our Studio and Copy Suite to put together what is certain to be the only playlist you’ll want to listen to [...]
A lot of times, when I tell people I’m a Copywriter, they ask me how I managed to get a job like that without a law degree. I’m not even sure if a CopyRIGHTer is even a real job, but it’s certainly not anything I’m interested in! Anyway, though I typically find this legal stuff [...]
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