We all know the alerts of social media use our eyes and ears, but soon you could add your nose to that list! A British research team is introducing "Olly," a small white device that will puff your favorite scent in line with tweets, comments, and pings! Although I wasn't around for the unsuccessful "Smell [...]
We all know it, some fear it....the moment when you find out who you will be sitting arm to arm with on a plane. Most times I dont seem to think to much about this, but usually one bad trip will make wish there was an alternative. Recently on a trip to California, I was [...]
As a Media buyer, many aspects of a successful ad campaign are important. Strategic planning, negotiating great rates, hitting the target demographic, eye-catching creative...the list goes on! But, one thing that can ruin everything at the drop of a dime is bad ad placement! Suddenly all the hours, days, sometimes weeks, of planning turn your [...]
So, everyone loves free stuff, right? I usually get excited about free anything, but a free car? Sign me up!!! What would you say if someone offered you a free car, but you just had to find it first? That's exactly what Dodge did with their latest ad campaign to promote their Journey crossover SUV. [...]
So recently I stumbled upon an interesting article where an italian artist commemorated her deceased cat with a full page ad in a national newspaper. This article intrigues me for a number of reasons... 1) I come from a newspaper sales background 2) As a print media buyer, I know how costly a full page [...]
I consider myself to be a relatively creative person, but recently I came across an insightful list of "29 Ways to Stay Creative." Even the video presentation of this list screams creativity! First off, lists in general excite me, so to find that #1 on the list is "Make Lists", made my ears perk up! [...]
This past week marked the 125th birthday of what many Americans call their favorite soda! Coca Cola's brand is now ranked #1 in the world, so it comes to no surprise the company is valued at over $70 billion! When it comes to advertising, Coca Cola is king! When you think about ads in the [...]
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