But that’s just the way they like it. Even the company’s website proudly proclaims: “Dr. Martens have always been different. No other brand has been mutated, customized, f$@%ed up and freaked out like DM’s. Without asking or being able to stop it. It happened to them. They were just fascinated bystanders on a journey that [...]
I don’t know a lot about baby strollers. In fact, I don’t know anything about baby strollers. But if I needed one, I could easily be persuaded to buy a Britax stroller after seeing their new campaign. The ads feature nude women, presumably mothers, holding and/or cradling their babies. This scene transitions to a stroller [...]
The diffusion of innovations theory, proposed by sociologist Everett Rogers, describes five categories of product adopters: innovators, early adopters, early majority, late majority and laggards. When it comes to technology, I must admit, I’m less innovator/early adopter and more late majority. I don’t generally rush right out and buy the biggest, newest, shiniest thing on [...]
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