While on vacation last week, I was sitting in a cafe right on the beach. I was enjoying a frozen latte and overheard the barista and a patron discussing various local environmental tidbits; the weather forecast, the water quality at the beaches, how the fish were biting, the algae blooms, etc. All good information! Today [...]
We all know The King, right? Well, Burger King has come up with yet another unique advertising campaign. The burger giant teamed up with DirecTV to dedicate an entire channel to its signature sandwich. Indeed, anyone channel surfing past DirecTV Channel 111 would have caught sight of a BK Whopper, rotating serenely on screen in [...]
When I was a kid, I remember watching a show called “How’d They Do That?” One particular episode focused on television commercials and, more specifically, food photography. I remember being mesmerized watching the food stylists blowtorch poultry, place cheese on burritos with tweezers, and spray vegetables with WD40, all to make the food look absolutely [...]
As if Facebook hadn’t taken over enough! Warner Brothers has now started delivering movies through Facebook. That’s right… Now you can watch your favorite movie through Facebook. Warner Bros. recently launched the ‘The Dark Knight’ Facebook Page where, beyond simply choosing to comment and ‘like’ the Page, users can now watch the movie! Of course, [...]
While I do enjoy watching the NFL from time to time, I didn’t have a team in the Super Bowl this year. I tuned in mostly to watch the commercials. As I was surfing around online reviewing some of the ads I missed, I stumbled upon ViralVideoChart.com, which lists the greatest commercials from the Super [...]
Have you seen the brilliant new ads from Cadillac? A slick black sedan cuts through the scene as a smooth velvety voice explains “…we don’t just make luxury cars, we make Cadillacs”. The svelte voice narrating the spot is enough to make anyone want to run out and buy a Cadillac. Wait, I know that [...]
I have to admit I kind of thought the days of elaborate holiday window displays were long, long gone. That is, until I visited Manhattan’s Fifth Avenue during Christmastime. Indeed, a walk past Macy’s large display windows in mid-December confirms that this 200-year old marketing medium is still alive and kicking. In the 1870s, Macy’s [...]
At our monthly Spotlight meeting, we generally look at several amazing creative concepts. I stumbled across two really interesting art exhibits this week. A little too late for October’s Spotlight, but cool nonetheless! The first is called “The Johnny Cash Project” and it was literally created one brushstroke at a time. The piece, a video [...]
A lot of us at CurrentMarketing have become fans of Foursquare and have become hopelessly addicted to checking-in all over town. Well, if you haven’t already heard about it, many new apps now allow you to check into your favorite TV shows. Miso, Philo, Startling and GetGlue are all apps that allow users to say [...]
Well, how about a blog about blogs? Here’s a list of blogs definitely worth checking out: Apartment Therapy A decorating and living how-to for apartment dwellers Boing Boing A snazzy site featuring all that is good and geeky Cake Wrecks Some of the ugliest cakes and baked goods you’ll ever lay eyes on! The Consumerist [...]
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