In September, the Columbus Dispatch and Cincinnati Enquirer will shrink. Not the number of subscribers or number of employees this time, but rather the actual size of the papers. The Columbus Dispatch will begin printing the Gannett-owned Cincinnati Enquirer and sister publication, the Kentucky Enquirer on their new 3-around press, which is the first press [...]
comScore recently released a whitepaper entitled “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed." The number eight “need-to-know” is that social networking leads in online display advertising in the US, but lags in share of dollars. In fact, social networking sites account for 27.7% of US online impressions and [...]
If you’ve ever been to a capabilities presentation with a top publisher site, you’re all too familiar with the claims that they have the most unique monthly visitors, have the highest number of monthly page views and offer the most prestigious site list. Even more a seasoned buyer, there is a lot of data to [...]
I recently read an article on ComScore’s blog, entitled “Planning for the Future of Media Planning.” The article asks what will happen to the human-side of the planning and buying process, as we move closer to utilizing real-time buying and optimizations and algorithm-based formulas that dictate trading and buying of ad time and space. Tools, [...]
I enjoyed a quick lunch today at the local KFC, which I hadn’t been to in a few months. When I walked in, I noticed the interior had been remodeled and had a fun new design including bright colors, digital display boards and even bar-style seating…pretty sweet! I placed my order, just a simple Snacker [...]
It’s time for my favorite blog entry of the year, fall TV predictions…who will be a household fave, a la Seinfeld, and who you will never remember, a la Emily’s Reason’s Why Not, which bowed out after 2 episodes in 2006. Fall 2011 proves to have a full plate, with 27 new broadcast shows launching [...]
Groupon recently launched its Groupon Now product. It’s the same Groupon deals that you love, only now with more rapid buying and redemption cycle. When you log in, you must first tell Groupon Now what you’re in the market to do, such as eat something, go out, get pampered (my personal fave), go shopping, have [...]
You’ve used Shazam before, right? If not, see Megan's blog from February here! A few weeks ago, I noticed an Old Navy commercial that included the Shazam logo on the bottom of the screen. The spot featured a girl trying on different clothes and singing along to a song that I didn’t recognize. I decided [...]
In mid-May it was announced that WTVW in Evansville, IN would no longer broadcast FOX programming, as the network would begin airing their programming on WEVV. WEVV is a CBS affiliate, so they will continue to air CBS programming and move all FOX content over to their second signal, which will now become a FOX-MyNetwork [...]
It’s Derby Festival time in The Ville, which means it’s time for my favorite event, the Basketball Classic. In recent year’s I’ve gone from slightly obsessed basketball fan, to a spectator at the event, to participating on the event committee. This year there was significant buzz about one particular player. He wasn’t a McDonald’s All-American [...]
Get in touch!