While I’ve worked with InDesign for quite a few years now, it seems that I still learn something new every week. There are so many things Adobe programs can do and I run across a new function every now and then. Here are a few little tricks you may find useful. • If you are [...]
I’m a big fan of great packaging. More than once, I have bought something just because I enjoyed the way it was packaged. Recently, I ran across a fabulous packaging design from Lee Jeans. Pushing their eco-friendly initiative, their “Never Wasted” campaign features a shopping bag that can be repurposed into many different items. These [...]
With the increasing popularity in digital music downloads, album cover art has become less important to music buyers. When you think about some of your favorite album art, they are more than likely from the 60’s, 70’s or maybe even the 80’s. This is the time when you actually had to walk into the store, [...]
With more than 425,000 apps available for download in the iTunes app store, how does one know which are the gems and which are the duds? It’s so irritating when you have thumbed through all the apps available, finally made a decision on which one to purchase, waited for the download, opened the app and [...]
The day has come, my friends, when it has become possible to convert an InDesign file into a Microsoft Word file format while maintaining the original file’s layout. Recosoft, a software company, recently released an application called ID2Office that works as a plug-in for InDesign. This application allows text, paragraph styles, graphics, tables and many [...]
What are the “IT” colors for the Spring and Summer of 2011? Rose, Marigold, Teal, Lime? If you guessed any of those, you are wrong. It’s actually Pantone 18-2120. Pantone is all the rage! The new color for 2011, Pantone 18-2120, is sort of a Honeysuckle hue. The Pantone marketing department has done a fantastic [...]
As many of you may remember, last November The Beatles announced their music would be available for download on iTunes. Hooray, right? No! Forget The Beatles! Where’s Garth? As many of my fellow co-workers know, I am an avid Garth Brooks fan. A few months ago I decided to upgrade my worn out “Double Live,” [...]
Move over wedding planners, Google is my new go-to-guy! The popular search engine has recently launched a new wedding planning site (www.google.com/weddings) in perfect timing for this year’s engagement season. So, of course, the Bride-to-Be in me had to check it out. The new site offers engaged couples many tools to help organize and plan [...]
At the beginning of the year, the popular coffee chain Starbucks unleashed an updated logo to the world. The new logo isn’t a complete rebrand as Gap unsuccessfully attempted in late 2010, but it has undergone some major changes. The logo previously featured an abstract lady (known by Starbucks fans as the Siren) encompassed by [...]
Have you ever been driving down the road, listening to the radio and a song comes on that takes you way back to a fond memory? I bet you have. Sound is a very powerful sense and many companies have caught on to this idea, creating strong audio branding. One company that has created one [...]
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