The geeky side of the internets is all a flutter over Mark Zuckerburg's status update with news that Facebook is purchasing Instagram for one billion dollars. 1,000,000,000. I had to double check with Google to confirm how many zeros are in a billion (not Bing, zing!). Ok, so I kid. Regardless, one billion dollars is [...]
On Sunday, teams of big-league social media strategists and techies will gather for what is being hailed as the Super Bowl of social media showdowns. The event? Well, the Super Bowl, of course. With 150,000 people converging on downtown Indianapolis, Ind. for the game, the NFL saw the need for the first ever Super Bowl [...]
Just before Christmas, a surveillance camera video of a FedEx employee throwing a computer monitor over a residential gate went viral. VERY viral. As of December 22, the 21-second YouTube video posted on Dec. 19 had 4,612,33 views and thousands of mentions across Facebook and Twitter. Rightly so. Here’s how the customer described it, “Here [...]
For many people, ‘tis the season to be merry and bright. For many ad agencies, ‘tis the season to pool all of your resources and make outlandish holiday creative that’ll make your competitors jealous and client’s proud/confused. With that being said, I now present to you some of the wackiest, coolest and downright weirdest holiday [...]
Coca-Cola North America, one of the leaders in marketing innovation, is launching a new social-media monitoring program that's signaling another shift in the business of social. As reported by AdAge, Coca-Cola is conducting a first of its kind "listening review" to find an agency that can track what consumers are saying across social-media channels and [...]
Do you suffer from a lack of focus? Do you think in 140-characters? Do your fingers hurt from holding your iPhone for long periods of time? Do you speak in shorthand? Do you run to the restroom while out with friends so you can check your status update? Do you yell "LIKE!", "RETWEET" or "PLUS!" [...]
A friend recently passed along a Facebook application with the tagline “Facebook posting made easy.” While I got a chuckle out of it (Facebook posting in and of itself is easy – social strategy, monitoring etc is the challenging part), I couldn’t help but check it out. Upon first glance, the Post Planner application, seemed [...]
There’s an old saying that the best ideas often come from necessity and once again the phrase holds true, this time in one of the restaurant world’s hottest trends - food trucks. Yep, you read correctly. I just used the phrase “one of the restaurant world’s hottest trends - food trucks.” Banish those images of [...]
And now there are two. In late April, CurrentMarketing had the pleasure of welcoming one of our newest employees, Social Media Assistant, @bradluttrell. Brad joins us with a background in journalism and photography, adding some mighty fine skill to our status updating crew. That, combined with his thirst for geeky knowledge and inherent social media [...]
So you’re on Facebook, you Tweet and hopefully check-in. Big deal. We get that you know the tools for YOU, but do you understand social media’s position for brands within the advertising, marketing and public relations fields? If so, we may have a spot for you. CurrentMarketing, a full-service advertising agency located in Louisville, KY, [...]
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