Virtually any communication that a company deploys on behalf of their brand or product is a marketing and advertising message. Many companies only consider traditional and new media among their marketing messages. In today’s competitive climate, though, advertisers must be more targeted and strategic about how they reach their consumers. The way a person answers [...]
I have been with CurrentMarketing 14 of its 27 years of existence. In that time, we've always been heavily involved in planning events. When I joined the company, we had just 7 or 8 employees.Those were the days of Friday Happy Hours on the veranda of our office building with vendors and clients. Immediately, it [...]
I read an article recently about the most popular places around the world to take Instagram photos made me think what the most popular places to take Instagrams in Louisville would be. Below is my take on the most popular places in Louisville, KY. CurrentMarketing Who wouldn’t want to capture the historic beauty of Bakery [...]
I recently stumbled upon an effective advertising vehicle. Shazam has recently taken advertising to an innovative new level. Their audio recognition advertising has proven to be extremely successful with national brands such as Old Navy and Progressive Insurance, who are featuring the Shazam icon in television advertisements. This platform allows for a 100% ‘opt-in’ environment. [...]
The whirlwind of more than 70 events in a three week span has begun for the Derby Festival. The work our agency does to support these events is near completion. This year’s theme “SuperFest” has been exciting. Our mascot, Super Festival Fan, has amplified this year's Festival with references to “Super Speed” for the miniMarathon [...]
I recently spent some time with our new up and coming client services coordinator Melissa Gillette to see how CurrentMarketing has treated her the past six weeks. Here is what she had to say! Is Client Services what you thought it would be? Yes, my advertising internships really prepared me. Client services by far was [...]
Recently I came across this site that claims to have the longest collection of acronyms ever. After scanning the site, I realized I only knew a handful out of the 1000+ list of acronyms. But, I do have our own acronyms (or should I say language) here at Current down pat: MI – Media Island [...]
Recently I was playing a new app on my iphone. When I advanced into the app, an advertisement took over my screen. It was from LivingSocial, Groupon’s largest competitor. The advertisement featured a picture of a scrumptious cupcake. To find out more, I had to click a button that read, “I LOVE CUPCAKES.” To decline [...]
Recently our Vice President of Account Service, Nick Ising, made a decision to change the name of our Account Service department to Client Services. He felt (and I agree) that CurrentMarketing and the folks in this department service clients, not service accounts. This move, although a very small one, has changed my whole outlook on [...]
Today marks 13 wonderful years at CurrentMarketing for me! Way back in 1997, I became our company's ninth employee. We have grown to 32 employees in that 13 years and naturally, I have witnessed a great amount of team building in that time. It began with the annual Ad Fed softball league. Every summer Sunday, [...]
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