Being from out of town, I always look forward to heading home for the holidays. Of course once I’m there for a few days I look forward to getting back, because let’s be honest, you can only take so much family for so long. This year was a little different from most in that when [...]
I’ve been thinking about that now-famous line from Michael Jordan this week, since I’ve spent quite a bit of time ruminating on the subject of celebrity endorsements. It was this article from The Independent that got me going. It’s a piece on the subject of “disgrace insurance”, a product created for advertisers for those times [...]
Domino’s “Oh Yes We Did” campaign, which consisted of admitting their old recipe pizzas weren’t any good and introducing new ones, has received both praise and criticism. Only time will tell if the campaign was a success and destined for case-study greatness, but at nearly a year old, it’s still making quite a buzz. Most [...]
Last week was an exciting moment for the City of Beverly Hills, California: they released a line of perfumes. From what I understand, Beverly Hills is the first municipality to ever try to market a line of scents. Aside from jokes about what the perfume smells like (Rolls Royce exhaust?), the move is eliciting plenty [...]
Consistency is great, not only for consistency’s sake – too few companies truly understand the benefits of being consistent and the power that it has. Consumers sub-consciously rely on consistency for everything from easy recognition of their desired products on the shelf to maintaining their loyalty to a product. Newsweek released a slide show recently [...]
I couldn’t keep myself from chuckling when I came across this very entertaining article in Adweek. The thrust of it: bad news for major brands! Why? Because store brands bested most of their national brand counterparts in a Consumer Reports blind taste test. On the surface it’s pretty devastating stuff. However I’ll tell you how [...]
Cause-related marketing has been around for over thirty years and it doesn’t look like this strategy will fade anytime soon. According to the 2010 Cone Cause Evolution Study, 95% of Moms and 94% of Millennials approve of cause marketing. Among the rest of the survey population, that number is still relatively high at 88%. Yet [...]
Shhh! Listen. Hear anything? Nope, not a thing. And that’s exactly the way Steve Jobs wants it. Not a lot of people are talking about the the iPhone 4 antenna problem these days. You can chalk that up either to the fickle 24-hour news cycle or to some effective PR. I’m inclined to credit the [...]
Will it be the topic of many stories and blog posts in the days and months to come? No doubt. Will it be the subject of Web chatter? It already is. Might it even be included in future college textbooks as a case study? Oh, yes. And I’m absolutely certainly that some of the best [...]
Check out the Dodge Tent Event spot that’s been running on TV as of late: Required driving shots, expected beauty shots…yeah, yeah, yeah. And then…a monkey. Of course! Why wouldn’t there be a monkey? Perhaps I’ve missed some trend toward monkeys in advertising, or maybe there’s a huge subtext I can’t fathom. Granted, it’s slightly [...]
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