We have two new friends at CurrentMarketing – The Duke of Goldington and Sir Goldshire! Yep, that's right - TWO GOLD LOUIES!!! Congrats to our creative team for their work on the Masterson's Catering logo and the Little German Polka Hero interactive game. Way to go, Arica, Rob, Steve and Brandon!
So, I just read about a recent study that seems to have all of life’s problems figured out. The study showed that people who go to cultural events, create art or play a musical instrument live happier, more fulfilling, less stressful lives. My initial reaction to this story: how is this news? Of course art, [...]
It’s funny how we think about brands: We personify them. We talk about their voices and attitudes — and sometimes, we even talk about their genders. But while some brands (like Marlboro and Chanel) have clearly defined gender identities, some are much harder to pin down — which brings us to Mercedes-Benz. As pointed out to [...]
In a previous post, I wrote about the nightmarish future envisioned by Corning where every surface is made of glass and is capable of assaulting you with social media and advertising while also acting as a video monitor and camera. While this may make me sound like a Luddite, I'm happy to report that I [...]
The JWT annual “things to watch” list includes many categories and topics like; Cloud Security, the much gossiped about “iTV”, travel trends, “de-tech-ing” trends, objectifying objects and food as the new Eco-issue. I am so excited by several of the things listed and want to touch on a few. Anywhere, any-way shopping – This category [...]
Nothing like coming home and learning one of your major appliances is suddenly no longer working. In my case, it was our dryer. The next day my favorite appliance repairman (the Appliance Man, I swear by him) informed me that it was the motor. That meant a hefty repair bill. My dryer was a mere [...]
Who's played Angry Birds? I know I have and the game is quite addicting. Sometimes it would take me hours, even weeks, to beat one level. Eventually, I got a new phone and the app didn't transfer. I didn't know if I could face starting over again so I laid the game to rest. An [...]
We all know it, some fear it....the moment when you find out who you will be sitting arm to arm with on a plane. Most times I dont seem to think to much about this, but usually one bad trip will make wish there was an alternative. Recently on a trip to California, I was [...]
comScore recently released a whitepaper entitled “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed." The number eight “need-to-know” is that social networking leads in online display advertising in the US, but lags in share of dollars. In fact, social networking sites account for 27.7% of US online impressions and [...]
I learned about a gadget recently that seems to make point-of-sale transactions easier than ever. It’s called Square, a credit card reader for iPhone, iPad and Android. I discovered it, of all places, at a craft bazaar. Every year I join my Grandmother at a local show as she sells her sewing crafts. This year [...]
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