But that’s just the way they like it. Even the company’s website proudly proclaims: “Dr. Martens have always been different. No other brand has been mutated, customized, f$@%ed up and freaked out like DM’s. Without asking or being able to stop it. It happened to them. They were just fascinated bystanders on a journey that [...]
A little over a month ago new GPS satellites were launched with relativity low fan fare, but they could have a potentally large impact on the way we navigate through life. The current GPS set-up that many of us use on our iPhones, car navigation systems, etc… can, assuming you have a good clear signal, [...]
I handle several retail clients for CurrentMarketing, which means that even slight changes in the world of financing can rock my world from a creative perspective. Lately, we've seen serious changes take hold. Gone are the days of promoting "interest FREE" or "0% financing" - welcome to the world of "No Interest if paid in [...]
You heard it here, on UnderCurrent, first! Miss Media’s pick for the #1 new comedy in the fall is $#!* My Dad Says, airing Thursdays this fall at 8:30 pm EST on CBS. The series is based on a popular Twitter handle by the same name. The feed currently has 4,136,799 followers and is run [...]
We all have our skeletons in Advertising, especially account executives. There is a mystery to the magic of advertising and how account executives perform their tricks. What makes AE’s tick, what keeps them going, how do they balance it all? Find out from a one-on-one interview conducting by me with my fellow account executive sisters. [...]
I heard on the radio recently that the National Pork Board has implemented a five year strategic plan that among other things, calls for a new slogan. There’s going to be transitional advertising until March 2011 when the new brand materials will be unveiled. My initial reaction was, why? If there is anyone out there [...]
This past week, a few of us here in the copywriting bullpen got into a discussion on the state of advertising. It was Angela T., our social media “Buzz Builder” who started it, calling to our attention a set of banners on the Spirit Airlines website. The banners were attempting to find humor in the [...]
Look at this blog entry. Now look at your blog. Now look back here. Is your blog as well written as this one? No. Can it at least be written in the same language? Yes. And if you haven't enjoyed the Old Spice The Man Your Man Could Smell Like spots, you should. Last week, [...]
As a member of our media department here at CurrentMarketing, I am a firm believer in the power of numbers. I am especially impressed when the power is driven solely by a large group of people, working together to make a difference. Our world has experienced natural and man-made disasters of equal magnitude, all of [...]
Looking back on my high school days, a lot has changed in the office setting. While in high school, I can remember taking Shorthand. That class was important if you wanted to work in an office as a secretary. I was one of the girls that wanted to be an Executive Secretary; taking shorthand [...]
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