I had a client phone me yesterday while I was out of the office. As is often the case I’d forwarded my desk phone to my cell while on my way to a meeting. So he apologizes to me for interrupting acknowledging he isn’t my only client. “Chris, what have I ever done to make [...]
My favorite television show has come to an end. Yep, I’m a Lostie through and through. I’ve spent HOURS on Lostpedia and 4815162342, HOURS looking for Easter eggs, and HOURS debating theories. And while it’s likely that the debate over what this or that means will continue for, well, forever, one thing is clear: Target [...]
When I was growing up and went on vacations with my parents, we learned how to read and follow Trip-Tik booklets from AAA to know where we were and see how much longer it would be before we would got to our destination. When I took my sons on vacation when they were growing up, [...]
This gosh darn Deepwater Horizon Oil Spill, there’s literally nothing pretty about it. It’s frustrating, sickening and disturbing. As some of you may know, I was born and raised in southern Louisiana. As most of you probably don’t, I’m from Plaquemines Parish – the long protrusion of land that stems from New Orleans and ends [...]
We ad people spend a lot of time thinking about audiences. Most of us, as we design our tactics, try to appeal to the broadest audiences we can. Lately though, I’ve been reminded that the extremely targeted tactic can be quite effective too. Case in point, two television ads I recently came across. The first, [...]
We recently partnered with Socialight to produce an iPhone app for Kentucky Derby Festival and they gave us some mad props on their blog! These guys are way cool and on the path to blowin’ up!
With Derby Festival behind me, I’m on to a new challenge: my first RFP. Sifting through what the client has outlined as their set of needs, I’ve been asking myself: how exactly should we be responding here? Should we stick strictly to what the prospective client is asking for? Or should we take a chance [...]
At CurrentMarketing, we have the capabilities to print a variety of materials for clients. When I first started working here, this idea seemed pretty simple. I mean, you just hit ‘print’, right? Wrong. Words like duotone, four-color printing, uncoated, Pantone, paper trays, and bleeds all flew by my head so quickly I was set in [...]
Our Account Girl Wonder is now a bride-to-be! We’re thrilled to announce that Meredith is getting married!
I was pleasantly surprised by a recent article in Fast Company that stated, “Creativity is now the most important leadership quality for success in business.” I’m sure that integrity, assertiveness and dedication still rank high in what CEO’s need to stay on top. I think being a Creative thinker is a real gift because I’m [...]
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