I’m the resident Miss Media here at Current and I love it! I enjoy planning, love buying and get giddy about seeing the results of a campaign. In addition, I’m also the resident Bracketologist™ on staff. I love college hoops and can answer any question from why T-Will wears a shooting sleeve to if Brad [...]
How do you turn the best two minutes in sports into a two-week-long party? The Kentucky Derby Festival has the answer, hosting over 70 events in the 15 days leading up to the Kentucky Derby. CurrentMarketing has the delightful job of orchestrating all of the advertising and marketing materials, television and radio campaigns, and outdoor [...]
The blogosphere is abuzz with opinions on Apple’s new iPad. Opinions vary from devotion bordering on boy-band frenzy to the blind contempt usually reserved in geek culture for Joel Schumacher films and the idea that Greedo shot first. I’ll spare you my lengthy opinion. Suffice it to say, I love mine and I think the [...]
When most people think about branding, they think about it in terms of outside communications. But branding can be powerful internally too, as a communications tool, but also as an organizational tool. All of us know from working within our own organizations that even the best employees can lose focus, forgetting the ultimate purposes behind [...]
Earlier this month within the span of 24 hours, I heard two things that when taken together, create a snapshot of the changing behaviors in the way we search for information. First, I heard someone ask for a phone book so that she could look up a phone number. I remember thinking at the time, [...]
A few weeks ago I attended an Emotional Intelligence seminar. One of the most interesting segments of the day was on Communication Styles. I have always struggled with the right way to say what I want to communicate. My “style” is that of a “Driver” and that means that I am often direct, decisive and [...]
I’m proud of the account service staff here at CurrentMarketing for a number of reasons. First, our lead account people approach client challenges from more than one perspective as communications professionals. Our folks have worked in creative, media and production functions, here or at other agencies. These rich, textured backgrounds allow our people to think [...]
Dilemma: You wish to reap the benefits of a strong personal social media presence but solely use Facebook. You’ve tried Twitter and it isn’t your thing. You’ve considered a blog but aren’t sold on it yet. What should you do? First, understand that Twitter isn’t right for everyone. The 140 character limit can be intimidating, [...]
I can remember when I first knew I wanted to be involved in advertising and marketing. I loved (and still do) watching commercials on TV (probably one of the very few who do) to see what agencies were doing to get their clients’ message across and stand out amidst the “noise”. It was the same [...]
Like medicine, marketing follows its own sort of Hippocratic oath. Rule #1 is: Do no harm. But it’s a rough and tumble world out there. Just like people, brands take hits, and when they do it’s frequently a marketer’s job to staunch the bleeding, bind the wound and recommend therapy. I’ve been musing on this [...]
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