As new media channels continue to emerge at such a fast pace, consumers are getting product information from more and more sources. Some remain traditional news sources like newspaper or TV, yet specialty and peer sources are becoming more important. How important? In the new world of editorial marketing, unbiased, third-party endorsement can be three [...]
We recently held a social media etiquette session with the account service team here at CM and thought we’d share our insights! Basic Rule of Thumb: If you wouldn’t say it at a cocktail party in front of 35 people, don’t say it on Facebook or Twitter. Our clients may see your updates. It’s okay [...]
As Geek In Charge at CurrentMarketing, I’m a tough boss — a veritable taskmaster. For the past few months in our new suite upstairs, I’ve denied the other geeks a conference table to meet at next to our monolithic white board. They’ve been forced to huddle near it standing! I know, I’m horrible, but at [...]
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