Almost a year ago, two of our owners attended an industry seminar that focused on the topic of specialization. They came back from the trip and as part of the recap, started a discussion on how…or even should this idea of specialization…apply to CurrentMarketing. At the time, I was still living with the old school [...]
It may just be that I was tired. It may just be that I was upset with commercials getting in the way of an exciting 4th quarter (that was awesome wasn’t it?). Or it may just be that I’m spot on, and the 4th quarter commercials seemed to have almost nothing redeeming about them. Did [...]
For me, the third quarter ads were a hit-and-miss bunch this year. Coming off the Springsteen half time show, I was in a great mood and my wager (for entertainment purposes only) was still in play, so maybe that was why the “Heroes” spot featuring NFL stars played so well in my mind, even though [...]
Thanks, Nick. You stay classy. The second quarter sounds like it was a little better than the first. I agree completely with Nick that movie trailers don’t count – big budgets and existing banks of footage don’t present any challenges for a Super Bowl ad. Nonetheless, I will see Star Trek and Up based on [...]
Believe it or not, I completely missed this year’s Super Bowl. Looked like a classic Super Bowl ending, but with the ice storm, my cable and Internet were out for a more than a week. And I just wasn’t in the mood to venture out on a winter night, not having a dog in that [...]
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