Vanity Plates have always seemed a little gauche. The rationale behind them has always been a mystery to me, sort of like as tattoo, but less permanent. What message would I like to send to my fellow drivers sitting behind me at the stoplight, so bored with whatever is going on inside the car that [...]
I sat through an online presentation in our conference room yesterday about paid posting and I found myself bored to tears within about 10 minutes. The guy did not do his homework and asked, “do you guys blog?” He said he was on a 13-week tour of the country to peddle this new product—that he [...]
Recently, I had reason to complain about some poor customer service I received from a rep at a call center for Network Solutions. I had two client accounts that needed to merge in order to setup some E-commerce functions, but not only was the fellow I spoke to not helpful at all, I could barely [...]
Apple again stands to make history on July 11 with its release of the iPhone 3G. And while there will be no shortage of lines filled with loyal Apple fans, this loyal Apple fan will be quite happy downloading the software update to his “old” iPhone. The most important of all updates (and I won’t [...]
OK, there’s much to be said for the benefits of our connectedness today. We’re always available, always in touch and always connected….or are we? I remember when we all got our iPhones at the office. I was hesitant, at the least, about being that connected. The iPhone sat on my desk for nearly a week [...]
She grabbed me. Then I heard it. The buzz. I freaked. What is she doing to me??? This wasn’t a brush she was running through my coat. Oh my, I’m all over the floor. And suddenly I feel a cool breeze on my side. Now I feel it on top. This is weird. My hair [...]
Do you have FUN in your workplace? If not you need some. Fun is everywhere at Current. Playing together is key at Current. We do adventures together like white water rafting, competing at volleyball or racing around an obstacle course every year at the Run for The Rose. Lisa Koier, our COO, AKA “Culture Queen,” [...]
We held our first public audition for television talent as part of a new campaign for Tumbleweed Restaurants and it was very enlightening! We spent two days in the restaurants personally inviting select patrons and then sent out press releases to several media outlets. We had no idea how many would come. And for two days I [...]
My father told me that hard work and common sense were the keys to success in life. And as I walked through the doors of current marketing on my first day, I reflected on his advice. What is common sense? Common sense may be construed as the pursuit of non-stupidity. Interestingly a search for “stupid” [...]
I have developed a standard position about adopting and applying emerging developments in the marketing arena. It’s a position borne through observation of incredibly smart “failures” and illogically lucky “successes” and it’s rooted in the maxim that “Timing is Everything.” I want to be third. I could cite example after example of how my “Rule [...]
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