While the wages of sin might be death, the wages of sin marketing are huge profit centers for agencies and media outlets. From cigarettes to chocolates, selling things to the public that are bad for them offers an interesting moral dilemma and a chance to do some powerful advertising. Let’s take a look at the [...]
There truly has never been a better time to be in this business. After what seems like years of anxious waiting, our Agency is in the midst of a remarkable transformation in what will soon seem to have occurred “in the blink of an eye.” At last, the components of change–so long on the distant [...]
Today’s Ad Madness Transportation Region match-ups are coming to you from Motor City USA, beautiful downtown Detroit! Seriously, I hear parts of Detroit aren’t so bad. 1) Volkswagen “Think Small” or This One vs. 8) Greyhound “Leave the driving to us.” In the age of the tail fins and rampant consumerism, the iconic Doyle Dane [...]
The newest social networking site has premiered – ncludr.com! I already have profiles on so many of these type of sites, but this is one more I will add. How can I resist a marketing pitch that claims that the site is “the most awesomest ultimate social network ever?” I love the capabilities the site [...]
Turns out last weekend wasn’t so much about hiding eggs. Well, at least not Easter eggs. It came out of nowhere. I jumped in the car thinking it was a workday. Instead, we drove in another direction and they thought I’d never notice. I noticed. I knew we were going to the V-E-T. What I [...]
Hi. My name is Jim and I’m addicted to March Madness. There… I said it and I’ve taken the first step to recovery. For 3 weeks every spring, I have a lot of trouble thinking about anything else. I’m not proud of it and my wife’s not happy about it. So in keeping with the [...]
A consummate ad man, Hal Riney died Monday. If you’ve been in this business more than a few months, certainly you’ve at least heard his name. He was a visionary leader and innovator in our business. I was a neophyte copywriter when I first heard of Hal Riney. He and his Tuesday Team put together [...]
Graphic designers and brand experts have long preached logo consistency. We do here, too. But when you can build brand awareness and equity, why not try something new? Many brands today apply a temporary, sometimes seasonal, design element to add life and energy to their logos, and even create buzz about their brand. Google, for [...]
I hate this phrase. And now that I have pointed it out, you’ll probably begin to notice how many folks use it. What bothers me about “no problem” is that it insinuates that whatever we were discussing WAS A PROBLEM. Let’s say I am at a restaurant and the server refills my water glass — [...]
So the other day a friend asked me how often I purchased online. Being at the upper end of the 18-49 demo, I thought it a probing question into my late-Boomer level of web savvy. I just so happened that I’d purchased – just day earlier — a handful of flies for an up-coming trip [...]
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