LifeHacker is one of my favorite sites to visit (or peruse via Google Reader that is) and yesterday they started a Coolest Cubicle Contest. One of the nice things about CurrentMarketing is the great, open air offices we try to maintain. No one is closed in by a cubicle and though some people have their [...]
That is, 5 websites that promise to keep you in the know and know-how. John Nack on Adobe (Blog) There’s more than just Adobe stuff here, folks. As a senior Product Manager at Adobe, John knows whats going on in the industry. His blog features links to interesting articles on design, photography, technology and of [...]
In two days, we will officially be entering into my favorite time of year…March Madness. What’s not to love for a self-proclaimed basketball freak like me? Basically, there is 12 hours of televised basketball every single day for at least three weekends, followed by two more weekends of buzzer beaters and make-or-break-your-season type games. What’s [...]
Two of my favorite things together: scary movies and advertising. Well, one thing at least. But you just can’t get any better than Annie Wilkes as a spokesperson in my humble opinion. Take one of the most memorable scenes in modern thriller cinema and have her pitch your satellite television service. I think that’s totally [...]
Text messaging has become a ubiquitous form of communication. It started with the technology savvy Millenials and quickly emerged as a part of every day life for all generations around the world.I have friends that use texting as their main communication with their grandmother. Our presidential candidates are text messaging their supporters along with knocking [...]
Someone (yeah, I don’t know who) has developed a plug-in for Firefox called AdBlock Plus. If you have AdBlock Plus installed, it blocks all advertising that is served to you on the web, including Google keywords. Holy frijoles, Batman, it blocks our ads! So, you might think as a media buyer, I am against this [...]
Recently, I completed a project in Flash that required all of the graphic elements to be rendered as vector shapes. I decided to use ActionScript only to draw every interface element. Why? Well, as our French friends say, “For the challenge!” There are practical reasons too involving control over look and feel of the page [...]
As I continue to think about the place I would like to create for all of us to come to work each day-it occurred to me that having a dog around would add yet another bit of character to our already “colorful” environment. I read that having pets around help keep blood pressure low and [...]
Earlier this week, I posted some initial points on successful event marketing. Today, I’ll share what I think are four keys to help any event be successful. Know Your Audience Too many companies, businesses and even festival and event groups spend more time marketing to themselves instead of their potential audience. Many events have several [...]
It’s every creative professional’s worst nightmare: when the ideas just won’t come. You stare at a blank computer screen and every time that cursor blinks, you’re one second closer to the deadline…and you’ve got nothing. Zip. Nada. Squat. When I get in this funk, I’m a big fan of letting the Universe do a little [...]
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